From your point of view
"Magneto"
Your website can be like a magneto—an efficient component that helps ignite the engine of your business. It's a foundational tool designed to help you generate that first spark with a potential client.
"Magnet"
A well-designed site should have a magnetic pull, clearly communicating your value to attract your ideal customers.
"O"
This represents the "Oomph!" moment of clarity and professionalism your visitors experience, leaving a positive and memorable impression.
MY BRAND IDENTITY
A PRACTICAL PERSPECTIVE
Before my journey into web design, I spent over three decades in the business world, where I was part of a team building and managing construction projects. My work evolved from on-the-ground project execution to a leadership role, and throughout that time, I learned invaluable lessons in planning, communication, and seeing complex ventures through from concept to completion.
Navigating significant industry-wide shifts taught me the importance of resilience, clear processes, and adapting to new challenges. It's this deep-seated understanding of project lifecycles and business realities that I now bring to my work in web design.
This new chapter, my Career 2.0, is driven by a genuine passion for digital creation. I've found that the principles of good business—clarity, structure, and a focus on the end-user—are just as critical online as they are offline. My certifications as a Project Management Professional (PMP®) and a Prince2® Practitioner aren't just badges; they represent my commitment to a structured, transparent, and predictable process for every client I work with.
A website is a vital tool, but it's one part of your larger business. My focus is on creating a high-quality, professional online foundation that serves you well. I see your website not as a magic bullet, but as a critical touchpoint for your customers—a place to build trust and showcase your work.
My background helps me offer a practical perspective, ensuring your site is a clear and professional reflection of your brand while mitigating as much risk as your risk appetite affords.
My mission? Make your project smooth & predictable. Using my Project Management skills and tools like ClickUp, we'll move step-by-step – you'll always know what's next.
Whether it's a custom build site, an upgrade, or just routine site maintenance, nailing the scope and key drivers early avoids messy logjams and clashing goals.
We'll use Retrospectives and Stand-ups to simplify complexity, adapt fast, and keep things rolling to that winning launch. Minimize chaos, maximize clarity.
I let the work speak for itself. My design style is built on:
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Clarity: Clean layouts, generous white space, and a focus on what matters most.
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Visuals over words: Using powerful images and video to tell your story more effectively than long blocks of text.
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Client-focused copy: Brief, precise text that highlights the value you provide to your customers. Your portfolio and testimonials should be the real stars of the show.
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My mission is to bridge the gap for small and medium businesses.
You deserve a thoughtful, professionally designed website without the high cost or complexity of a large agency. Ultimately, I encourage you to browse my portfolio. The websites I've built are the truest reflection of my work and design philosophy.
When you work with me, you get:
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An Experienced Perspective: A practical, business-grounded approach to your project.
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A Structured Process: A certified project manager's commitment to clarity and communication.
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A Passion for Clean Design: A focus on modern, minimalist, and effective aesthetics.
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Professional Quality, Accessible Pricing: A high-end result that respects your budget.
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